Self-Manage Your Music Career

Self-Manage Your Music Career

Put the foundations of a successful music career in place | taught by Anna Russell

Reviews (4)

Fantastic

by Kirsten Collier
This has been a fantastic course for me. Anna has created it in such a way that not only does it cover every detail dealing with the music industry and what I need to do to succeed but it also teaches me how to implement an actual strategy plan to achieving my long term goals. I thought I pretty much knew everything I need to know about having a music career and what was required to become a successful artist until I started this course. It showed me that there was still so much I had to learn and understand. The course has been broken down into different modules, which means I can do it in my own time and pace. There is so much insight into areas like branding, social media, building up an audience just to name a few. What I love the most about this course is that it challenges you with questions and tasks to really help you seriously think about what you want to achieve as an artist regardless as to where you are in your career, questions I never even thought asking myself but have been priceless. Thank you Anna this course is 5 star!

Take this course!

by Lou Ryder
If you are serious about being an Artist I would take this course! I was pretty much a complete novice before discovering this course, but the knowledge i've gained from all the different modules has made me believe that my once unreachable goals could actually be achieved! Having a more thorough understanding of what it takes to have a successful career in the music industry has increased my confidence and I have already seen improved results after putting the step by step consistent actions into place that Anna encourages. Anna herself is amazing and so supportive, HUGE thanks to you!

Must-do course for any self-managing music artist

by Kaari Kiipus
As an artist and singer-songwriter who has gone through both classical and commercial music training, I found this course to be incredibly informative and insightful. Whilst touching on the basis of what you require as an artist, it also provides you with the action steps and strategies that give you a sense of direction and drive to actually achieve your goals. After completing the course, I have found myself coming back to it on several occasions to refresh and review my action plan - to make the most of self-managing my career. I find Anna to be very knowledgeable and trustworthy - she's an expert in the music industry who will help you discover new ways to enhance your career.
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Fantastic

by Kirsten Collier
This has been a fantastic course for me. Anna has created it in such a way that not only does it cover every detail dealing with the music industry and what I need to do to succeed but it also teaches me how to implement an actual strategy plan to achieving my long term goals. I thought I pretty much knew everything I need to know about having a music career and what was required to become a successful artist until I started this course. It showed me that there was still so much I had to learn and understand. The course has been broken down into different modules, which means I can do it in my own time and pace. There is so much insight into areas like branding, social media, building up an audience just to name a few. What I love the most about this course is that it challenges you with questions and tasks to really help you seriously think about what you want to achieve as an artist regardless as to where you are in your career, questions I never even thought asking myself but have been priceless. Thank you Anna this course is 5 star!

Take this course!

by Lou Ryder
If you are serious about being an Artist I would take this course! I was pretty much a complete novice before discovering this course, but the knowledge i've gained from all the different modules has made me believe that my once unreachable goals could actually be achieved! Having a more thorough understanding of what it takes to have a successful career in the music industry has increased my confidence and I have already seen improved results after putting the step by step consistent actions into place that Anna encourages. Anna herself is amazing and so supportive, HUGE thanks to you!

Must-do course for any self-managing music artist

by Kaari Kiipus
As an artist and singer-songwriter who has gone through both classical and commercial music training, I found this course to be incredibly informative and insightful. Whilst touching on the basis of what you require as an artist, it also provides you with the action steps and strategies that give you a sense of direction and drive to actually achieve your goals. After completing the course, I have found myself coming back to it on several occasions to refresh and review my action plan - to make the most of self-managing my career. I find Anna to be very knowledgeable and trustworthy - she's an expert in the music industry who will help you discover new ways to enhance your career.

Fantastic value for the information

by Dean Marriott
As an established artist with some mainstream success behind me, I was concerned that this course may be too basic for this stage of my career. But it highlighted tons of gaps in my knowledge, and has proved invaluable in the re-brand and launch of my artist project which I am doing independently without a manager. Very impressed with the value for money!

Course description


Trying to build a successful music career is challenging, especially as a new or independent artist.

You know where you want to be, you’re just not sure how to get there.

The challenge you face is to get yourself from where you are now, to either getting a manager, attracting support from the music industry, or becoming a successful independent Artist.

This course aims to bridge that gap. It is designed to help you develop your career to the point where you will be able to get a manager, the opportunities you want, and ultimately, put you on the road to achieving your music career goals.

Self-Manage Your Music Career shows you step-by-step how to set goals and get clear on your vision as an Artist, create your brand, build an audience, implement a strategy and monetise your music. It is also packed full of additional resources and tools for new artists.

Throughout the course you will gain an understanding of the current music industry landscape, which activities you should be focusing on, and how to manage your music career day-to-day.

By the end of the course you will have the foundations of a successful music career in place:

  • An Artist brand you can be proud of
  • An increased fanbase
  • An effective strategy to help you achieve your career goals
  • The know-how to monetise your music
Or - if you already have an existing artist brand and career – the course will help you to further refine and develop in each of these areas. The lessons can be revisited anytime you feel you need a refresher, consistently developing to become the best artist you can be.

I designed this course so that music artists could take charge of their own careers. Because whether you want to attract the help of a manager (and the music industry at large), or you plan to have a successful career as an independent artist, the formula is the same.

You may be at the beginning of your music career, or you may feel you need to take a step back from your existing artist brand and activities to ensure you are focusing on the right things.

Whichever stage you are at, this course will help move your career on to the next level.



Course Content

Each section of the course is dedicated to one of the foundations you need to have in place to build a successful music career from.

Section 1: Goal Setting

Section 1 is all getting clear on your vision for your music career, setting goals and gaining a better understanding of what you need to achieve these.

Section 2: Creating Your Brand

This section takes you through the process of creating your brand, so that by the end you have this (with assets such as a logo, artwork and a biography) in place.

Section 3: Building An Audience

Now that you have created your brand, you can begin building an audience. Section 3 shows you how to identify your target market, which social media platforms you should be using, and how to be your own publicist.

Section 4: Implementing A Strategy

Section 4 takes you through a step-by-step of how to create and implement a strategy to develop your music career. I show you how artist manager’s devise strategies for artists by setting objectives, putting a timeline in place and taking action!

Section 5: Monetising Your Music

You can’t call it career until it begins earning you a living. This section details the income streams which are open to music artists, and how and when you can monetise your music.

Section 6: Conclusion

I want to ensure that you can continue developing your music career beyond this course. Here I detail what your next steps should be and provide further resources to support you.

Also included: How To Write Your Artist Biography, Brand Review, Strategy Timeline template, and a Rights & Royalties infosheet.

The course content is made up of video tutorials, written tutorials and worksheets. It contains over 40 lessons, with a viewing/reading time of 3-4 hours minimum.

Please note that you are protected by a 10-day moneyback guarantee.

Disclaimer: Please note that this course is not intended as a substitute or replacement for an experienced Artist Manager.

Anna Russell
Anna Russell
Founder of AR Artist Management | AR Vocal Agency

"Anna is knowledgeable, supremely on it, politely opinionated and utterly dedicated" - Groove Armada


My name is Anna Russell and I am the founder of AR Artist Management & the AR Vocal Agency.

Having grown up as an amateur singer, but professional Top 40 watcher, by the early 2000’s I was managing local music artists whilst studying for my BA Hons in Popular Music.

Today, I am an artist manager, music consultant & entrepreneur.

My first professional management experience came when I became one half of Groove Armada’s management team. Being thrown into the fast-paced world of business in which Groove Armada, one of the world’s most successful dance acts, operated, I learned at an accelerated rate across some very intensive years!

This included work on various music releases, their own annual festival ‘Lovebox’, a ground-breaking brand partnership with Bacardi - which won an unprecedented number of marketing awards including Music Week’s ‘Music and Brand Partnership of the Year’ - several UK & worldwide tours, countless festival appearances, and many Ibiza seasons…

Two of my proudest moments during this time include working on their sixth studio album Black Light, which went on to be Grammy nominated for Best Dance/Electronic Album, and headlining Glastonbury.

Taking all this experience, I set up my own company AR Artist Management with an aim to work with quality artists, broadly within pop and electronic music. Later, determined to find the perfect way to combine my love of vocals, experience of singing, and the extensive network of vocalists and songwriters I have built up, the company expanded with the addition of the AR Vocal Agency.

AR provides a professional, meticulous and modern approach to management, customising strategies to help artists fulfil their potential within the commercial music industry. I work with artists at all levels, from those who are new and up-and-coming, to globally successful established acts.

As no two artists are the same, AR values a bespoke approach to ensure each acts’ needs are fully understood and their individual career paths forged accordingly.

This is an ethos I also carry into our artist management courses and products, which I designed to help independent artists develop their careers more effectively. These were created from my frustration at the lack of support for new, developing artists and those working without management or a label.

If this sounds like you, you are in the right place!


Visit the AR website for further information:

AR Artist Management

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